Channel letters are 3-dimensional graphic sign elements fabricated from sheet metal, most often aluminum since it will not rust.
A flat sheet of aluminum is typically cut on a table by a
computer-controlled router.
This creates the back of the channel and is the basis for the letter shape.
The sides of the channel letter, called the “returns”, are then formed by bending a 3- to 6-inch-wide (150 mm) strip of aluminum sheet around the aluminum back.
This return can be welded at the seam or flanged and riveted to the back to create a solid “can” in the shape.
The letter can is painted and fitted with any lighting components. Necessary such as neon gas tubes or light-emitting diode (LED) modules.
Now days LEDs is the most common used light component on sign industry due to its reliability and high performance and efficiency. A translucent plastic face usually of 3/16 thick sheet acrylic or polycarbonate is cut to fit the open face of the letter can. A trim cap border is applied to its edges which gives the letter face a finished appearance and creates a fastening surface to attach it to the letter can. When illuminated at night, custom channel letters draw the eye of passers-by.
Benefits and uses of Cahnner Letters
Nearly all major corporations use channel letters in some way. Channel letters – unlike many other types of signs – are the easiest to read from any distance Provide backlit lighting so that your business name can be seen both during the day and at night. Every letter can be customized with the right font or colors, so that it still represents the brand you’re trying to put forward. Yet compared to other large signs, channel letters also ensure that no matter the weather, lighting, or direction you see the sign. You can always make out the letters and words.
It’s because of the way these channel letters are able to capture attention that you’ll find companies use
them for a variety of purposes:
Company Name: These signs are most commonly used as a way to advertise the store name. Most major companies use channel letters to craft signs that tell others where their store is located. They are especially useful if your store has become a well-known brand.
Company Services/Products: Many others use these signs to advertise their products, like “COMPUTERS,” “MASSAGE” or “ICE CREAM.” When your brand isn’t as well known or you are trying to compete for business from those that walk by, channel letters for your products or services can be a great way to capture people’s attention.